The excitement is in the homes not the loans!

More than 90% of potential buyers seach the internet for homes before they do anything else. Almost all will inquire on foreclosures or homes for sale by owner first if given the choice because of the perception of a "deal".

Our system is designed to allow our member loan officers to capture the buyers before they start working with a real estate agent. Most will need need a mortgage loan and will be agreeable to work with an agent. Would you like to be in a position to cultivate your own purchase business and refer your clients to the agents of your choice?

Buyers always want to know about foreclosures first!

Foreclosures have always been a strong attraction and an excellent way to pull in buyers. If twenty listing ads are in one place and one of the listing ads says "Foreclosure" you can always bet an interested buyer is going to be attracted to that ad first. We take advantage of that common tendency with this system.

Due to the fact above most HBL nembers are receiving home buyer leads on a daily basis. Most who are coming through our system have not yet formed a real estate agent or mortgage lender relationship. HBL member loan officers control the leads in their exclusive area, qualify them, and refer them to the agents of their choice.

Click to See an Active Market Area

Electronic Foreclosure Flier
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• Exclusively run the local area of our site for your market area set up similar to a franchise. Includes a content and banner management system promoting your lending services and services of your partners.
  
  
• Foreclosure buyer capture system and continuous contact campaign for your local registered buyers.
  
  
• Promote your agents and yourself as local "Foreclosure Buying Experts".
  
  
• Automated electronic flier system for such sites as Craigslist & Backpage designed to market the foreclosure, the agent, and lender while driving traffic back to your site capturing more registered buyers. Example here.
  
  
• Built in mass mailer to let your buyers know about your lending services and other services of your choice including your agent partners.
  
  
• Coaching from top producers that have grown their business from this system with ongoing monthly member webinars.
  

"We have tried many different marketing things and this is the only one that has "hit". Home buyer prospects go to where the homes are and they are finding us. We are getting several leads a day. Actually we just referred out a $600K deal to a local agent who is loving us right now."

Shane Turner
Mortgage Loan Officer
Broward County, Florida

What can a strong FSBO marketing program do for your business?

People do not drive neighborhoods looking for loans on the weekends or surf the internet for a loan before they start searching for a home. The fact that buyers go to where the homes are first is the primary reason most lenders have to rely solely on real estate agents for purchase loan referrals.

Due to the fact above FSBO sellers have always been a rich source or referrals and source of loans themselves. Our members learn to build their business by turning the seller and the FSBO home into their own personal marketing machine.

Most of the buyers who come to us through our FSBO system do not buy the FSBO putting us in a position to refer them out to an agent. With our FSBO program you can be in a position to earn your own loan business while referring out both buyers and sellers to your agent partners, creating new or solidifying your current agent relationships. How many of your competitors locally can offer the same?

Electronic FSBO Flier
Click to enlarge sample

• Exclusively run the local area of our site for your market area set up similar to a franchise. Includes a content and banner management system promoting your lending services and services of your partners.
  
  
• FSBO buyer capture system and continuous contact campaign for your local registered buyers.
  
  
• FSBO seller registration & listing system where your local sellers can add and maintain there own listings.
  
  
• Automated electronic flier system for such sites as Craigslist & Backpage designed to market the FSBO and lender while driving traffic back to your site capturing more registered buyers. Example here.
  
  
• Automated seller drip campaign designed to keep you in constant contact with your sellers earning their business, more buyer referrals, and more opportunities to refer their listing business to your agent partners.
  
  
• Coaching from top producers that have grown their business from this system with ongoing twice monthly member webinars.
  
  
• Discounted yard & directional FSBO signs, marketing materials, car magnets, call capture, & much more.

"I have been working this FSBO marketing program for a number of years now and it has always been the backbone of my business. The sellers always love the program and often become loan clients themselves. I always tell them that I specialize in "private sale financing", earning their referrals, which often results in a successful FSBO transaction which I really do love closing. If however for whatever reason the buyer decides not to buy we normally refer them out to an agent. Many of our sellers still refer us business even several years after their home sold."

Kevin Bilberry
Mortgage Loan Officer & HBL President
Austin, Texas