The buyers first search for homes not mortgage loans!

More than 90% of potential buyers seach the internet for homes before they do anything else. Almost all will inquire on foreclosures or homes for sale by owner first if given the choice because of the perception of a "deal".

Our system is designed to allow our member loan officers to capture the buyers before they start working with a real estate agent. Most will need need a mortgage loan and will be agreeable to work with an agent. Would you like to be in a position to cultivate your own purchase business and refer your clients to the agents of your choice?

Buyers always want to know about the foreclosures first!

HBL members are receiving home buyer leads on a daily basis. Most who are coming through our system have not yet formed a real estate agent or mortgage lender relationship. HBL member loan officers control the leads in their exclusive area, qualify them, and refer them to agents.

HBL is fed with listings from over 300 MLS organizations nationwide, several large real estate franchises such as Keller Williams, Coldwell Banker, Century 21, etc. and Fannie Mae HomePath®. As a loan officer you will have the potential to create new relationships with hundreds of agents in your area already syndicating to our system.

• Distressed property listing publication.
  
  
• Complete mobile marketing solution with text
  messaging and QR code technology.
  
  
• Buyer lead generation with continuous follow up
  via daily new listing alerts.
  
  
• Craigslist posting system with lead capture. See a sample Craigslist flier.


• Single Property Websites
  
  
• Blogging / interactive Q & A platform, buyer agent promotion, and of course promotion of your lending services.
  
  
• Coaching from top producers that have grown their business from this system with ongoing monthly member webinars.
  

"We have tried many different marketing things and this is the only one that has "hit". Home buyer prospects go to where the homes are and they are finding us. We are getting several leads a day. Actually we just referred out a $600K deal to a local agent who is loving us right now."

Shane Turner
Mortgage Loan Officer
Broward County, Florida

What can a strong FSBO marketing program do for your business?

People do not drive neighborhoods looking for loans on the weekends or surf the internet for a loan before they start searching for a home. The fact that buyers go to where the homes are first is the primary reason most lenders have to rely solely on real estate agents for purchase loan referrals.

Due to the fact above FSBO sellers have always been a rich source or referrals and source of loans themselves. Our members learn to build their business by turning the seller and the FSBO home into their own personal marketing machine.

Most of the buyers who come to us through our FSBO system do not buy the FSBO putting us in a position to refer them out to an agent. With our FSBO program you can be in a position to earn your own loan business while referring out both buyers and sellers to your agent partners, creating new or solidifying your current agent relationships. How many of your competitors locally can offer the same?

• All of distressed listing features also apply to the "For Sale By Owner" plus ...
  
  
• Auto generated FSBO sign with text message &
  QR codes. Shipping of sign with frame package
  option available to seller.
  
  
• High resolution PDF print flier with text message / QR codes and loan officer promotion.
  
  
• Shopping cart checkout system with integrated
  Paypal account feature. Includes promotion code
  system that you control in your local market. Earn up to $149.95 for each FSBO that signs up.
  
  
• Complete heavy duty sign kit with frame and full color 18x24 sign with mobile technology as seen in the video shipped directly to the seller.
  
  
• Coaching from top producers that have grown their business from this system with ongoing twice monthly member webinars.
  
  
• Discounted yard & directional FSBO signs, marketing materials, car magnets, call capture, & much more.

"I have been working this FSBO marketing program for a number of years now and it has always been the backbone of my business. The sellers always love the program and often become loan clients themselves. I always tell them that I specialize in "private sale financing", earning their referrals, which often results in a successful FSBO transaction which I really do love closing. If however for whatever reason the buyer decides not to buy we normally refer them out to an agent. Many of our sellers still refer us business even several years after their home sold."

Kevin Bilberry
Mortgage Loan Officer & HBL President
Austin, Texas